Bedrosians is one of the largest independent porcelain tile and stone importers and distributors in the United States. As part of the Bedrosians creative team, I led the design for the first phase of our website redesign. I created wireframes, copywriting, user / task flows, clickable prototypes and created all of the visual ui design while working closely with the marketing director and engineers to turn the vision into reality.
Our goals for the first phase of the project was to:
1. Modernize and re-establish the look of the brand
A little before joining the team, the company was in the process of redesigning all of their current marketing materials. My goal was to transition these efforts for all web based material. Our website was approaching ten years old ( at least that is what it looked like ). That’s like 150 in web years. We were in desperate need of a redesign, and everyone knew it.
2. Improve the way our products are displayed online for architects, designers, dealers and contractors.
Having such amazing products to show off, my goal when it came to design of product pages was to minimize the UI – allowing our users to concentrate on the essential aspects.
Sitemap Flow [ Includes phase 1-2 ]