The New


Bedrosians is one of the largest independent porcelain tile and stone importers and distributors in the United States. As part of the Bedrosians creative team, I led the design for the first phase of our website redesign. I created wireframes, copywriting, user / task flows, clickable prototypes and created all of the visual ui design while working closely with the marketing director and engineers to turn the vision into reality.

Our goals for the first phase of the project was to:

1. Modernize and re-establish the look of the brand

A little before joining the team, the company was in the process of redesigning all of their current marketing materials. My goal was to transition these efforts for all web based material. Our website was approaching ten years old ( at least that is what it looked like ). That’s like 150 in web years. We were in desperate need of a redesign, and everyone knew it.


2. Improve the way our products are displayed online for architects, designers, dealers and contractors.

Having such amazing products to show off, my goal when it came to design of product pages was to minimize the UI – allowing our users to concentrate on the essential aspects.


Sitemap Flow [ Includes phase 1-2 ]

Screen Shot 2014-11-24 at 4.39.48 PM

Visit the Live Site


Good design is as little design as possible. Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials.

- Vitosoe

Trend – Iphone App [coming soon]


I created the full application design for Trend – an app that allows you to discover trending products. I came up with the branding and identity, wireframes, landing page, full application design and icon design. This project had a tight deadline of a month and a half. Glad I was able to pull it off.


trend_wires_FULLLanding Page


Razpo – A Sales Performance App


It’s always a great feeling when a product you helped bring to life launches. RAZPO is a simple and easy to use client and goal manager for sales teams. I led the visual design for Razpo and worked closely with the guys over at FFWD LABS to create a delightful experience.


Initial Wireframes


Product Overview



App Icon