Bedrosians is one of the largest independent porcelain tile and stone importers and distributors in the United States. As part of the Bedrosians creative team, I led the design for the first phase of our website redesign, creating wireframes, copywriting, user / task flows, clickable prototypes and created all of the visual ui design while working closely with the marketing director and engineers to turn the vision into reality.
The first thing I did was educate myself around the business
- Understand target audience and business goals
- Visit showrooms and slab yards to understand the buying process
- Interview people in the industry
- Research the competition
- Research about the types of products we carry
Our goals for the first phase of the project was to:
1. Modernize and re-establish the look of the brand
A little before joining the team, the company was in the process of redesigning all of their current marketing materials. My goal was to transition these efforts for all web based material. The marketing director had a vision to modernize the look of the brand in a way that no other flooring company had done so yet. Our website was approaching ten years old (at least that is what it looked like.) That’s like 150 in web years. We were in desperate need of a redesign, and everyone knew it.
2. Make it easier for our customers to find the products they’re looking for
We strictly focused on getting our online catalog up and running for the first phase of development. We have a print version of this catalog that architects, interior designers, dealers and contractors use to help find a product for their next project. The online catalog is a way for them to browse through our products faster and easier than ever before.
Example task model
Having such amazing products to show off, my goal when it came to design of product pages was to minimize the UI – allowing our users to concentrate on the essential aspects.