The New


Bedrosians is one of the largest independent porcelain tile and stone importers and distributors in the United States. As part of the Bedrosians creative team, I led the design for the first phase of our website redesign, creating wireframes, copywriting, user / task flows, clickable prototypes and created all of the visual ui design while working closely with the marketing director and engineers to turn the vision into reality. Our goals for the first phase of the project was to:

1. Modernize and re-establish the look of the brand

A little before joining the team, the company was in the process of redesigning all of their current marketing materials. My goal was to transition these efforts for all web based material. The marketing director had a vision to modernize the look of the brand in a way that no other flooring company had done so yet. Our website was approaching ten years old (at least that is what it looked like). That’s like 150 in web years. We were in desperate need of a redesign, and everyone knew it.


2. Create a catalog that allows our customers to find a product that fits their project

We strictly focused on getting our online catalog up and running for the first phase of development. Finding a product that fit their project was the main goal we wanted our customers to achieve. Designing based on how people expect that to work was how we tackled the problem.

Example task model

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Product Pages

Having such amazing products to show off, my goal when it came to design of product pages was to minimize the UI – allowing our users to concentrate on the essential aspects.


Visit the Live Site


Bedrosians Live Slabs

When our customers come to our website to view slab products, there is no way of actually viewing the availability of a product they have taken interest in.

I worked with the Marketing director, Business Solutions Manager, Development Manager and Head of Design to clarify project goals, go over functional requirements, define target users and understand the product’s vision.

We started by white boarding ideas on how this should work


The next step was to organize these thoughts and flows into an information architecture document

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I then created a clickable prototype based on what we had collected from the information architecture to test on actual users.


Good design is as little design as possible. Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials.

- Vitosoe

SportsBuddy – Iphone App [beta]


Sportsbuddy is an app that connects people through sports. I designed the app for Sportsbuddy, working closely with the awesome team at FFWD labs creating wireframes, flows, full app ui/ux design, icon design and logo design.

The first step was to understand the problem
- Finding people to play a sport that have a similar level to you is not an easy task.
- No easy way exists to easily find a match to play a sport. All matching services are targeted towards dating.
- Many quit or don’t start playing a sport simply because they don’t know who to play with or how to start.
- Organizing team events is a hassle via traditional ways. Email/SMS threads become endless and it is difficult to keep track of who is participating, cancelled, and the event details (When, Where,Time, etc).

The Solution: a platform where users can easily meet people to do a sport to:
Connect and play, build relationships, create & join team events.

Example Task Flow
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Initial Wireframes

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Trend – Iphone App [coming soon]


I created the full application design for Trend – an app that allows you to discover trending products. I came up with the branding and identity, wireframes, landing page, full application design and icon design. This project had a tight deadline of a month and a half. Glad I was able to pull it off.


trend_wires_FULLLanding Page


Razpo – A Sales Performance App


It’s always a great feeling when a product you helped bring to life launches. RAZPO is a client and goal manager for sales teams. I led the visual design for Razpo working closely with the guys over at FFWD LABS.


Initial Wireframes


Product Overview



App Icon